NOAA makes lemonade out of lemons
October 5th, 2005Tags: nws, noaa
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From "At NOAA, Making the Best of a Disaster to Build a Brand":
…when Hurricane Katrina roared across Gulf Coast states, the [National Weather Service] headquarters brass sent out word to make sure only the National Oceanic and Atmospheric Administration logo appeared on hurricane tracking maps, which draw hundreds of thousands of Internet hits.
" Scott Rayder […]